SANS CESSE
Sans Cesse (Without Ceasing) is a project launched by Paris House of Prayer in the fall of 2023, bringing together Christians from Paris and its surroundings to pray for 24 consecutive hours for Paris and France. The first edition attracted 300 participants, while the second, in May 2024, drew twice as many.
I/ BRANDING
The bureau debarral designed a minimalist branding for this series of events, inspired by the biblical verse "Pray without ceasing." We aimed to reinforce this name with a design based on repetition, like a mantra repeated endlessly.
Centered around this now-iconic artwork, we maintained a sober aesthetic using the anthracite gray from the Paris House of Prayer branding. This visual choice emphasizes the event's identity while maintaining a clean and refined look.
II/ PRINT ELEMENTS & MERCHANDISING
To consolidate the branding, we created various print elements: flags, sidewalk signs, roll-ups, posters, and access badges. A merchandising pack, including an oversized heavy cotton Tshirt and a tote bag, was also developed and met with great success.
III/ SOCIAL MEDIA STRATEGY
Continuing our work with Paris House of Prayer, we managed their social media before, during, and after the events. The goals were to appear on the "Explore" (For You) page, engage the community, post live updates to attract more participants, and promote upcoming editions.
CLIENT : Paris House of Prayer
ART DIRECTION, BRANDING, GRAPHIC DESIGN, SOCIAL MEDIA, MERCHANDISING, PRINT ELEMENTS: bureau debarral
PHOTOGRAPHY : Michael Froelich,
VIDEO : Fandresana Antenaina, Camille Chaudon, Bérénice Baldit, bureau debarral
Continuing our work with Paris House of Prayer, we managed their social media before, during, and after the events. The goals were to appear on the "Explore" (For You) page, engage the community, post live updates to attract more participants, and promote upcoming editions.