PAMELA
DUMONT
Pamela Dumont, a Christian coach, inspires women to reach their potential through social media. She wanted a chic and contemporary universe, evoking luxury and beauty, to attract women aged 25 to 35.
I/ BRANDING
For Pamela Dumont's visual identity, we chose an organic universe. The color palette, ranging from beige to dark brown with natural tones like terracotta, reflects the diversity of complexions. The primary logo uses a Didot font for a classic and luxurious look, while the secondary logo features a "P" in a minimalist crest.
II/ SOCIAL MEDIA ART DIRECTION
Pamela Dumont's branding extends to her social media platforms. The palette and new fonts appear in motivational posts, stories, and reels. Graphic posts alternate with lifestyle images in the palette's tones, reinforcing the brand's aesthetic.
CLIENT : Pamela Dumont
BRANDING, GRAPHIC DESIGN, SOCIAL MEDIA ART DIRECTION : bureau debarral
YEAR : 2022