MADEMOISELLE
PIMP
For the launch of her vintage luxury brand "Mademoiselle Pimp," Léa approached us to create a unique and bold visual identity.
I/ THE LOGO
For the logo, we chose an original design that combines the brand's initials with its name in a typography inspired by Courrèges, a reference from the 1970s.
II/ A PALETTE AND ITS TEXTURES
The color palette is a nod to the 1970s. Léa grew up surrounded by vintage design pieces at the Saint-Ouen Flea Market. She wanted this part of her heritage to be reflected in her brand. We therefore applied the color palette to three textures:
An orange velvet, a print reminiscent of the famous wallpapers, and finally a golden marbled texture, for a rococo, "over-the-top" style that echoes the brand's original name.
III/ THE PRINT ELEMENTS
We then created the various printed elements necessary for launching a brand: labels, thank-you cards for packages, as well as business cards for Léa; all within the now unique aesthetic of Mademoiselle Pimp!
CLIENT : Mademoiselle Pimp
PHOTOGRAPHY : Mademoiselle Pimp
BRANDING, GRAPHIC DESIGN : bureau debarral
YEAR : 2020