The Lovebox is a connected wooden box designed to send digital love messages. Over 250,000 users send photos, drawings, and messages daily through its mobile app. When a message is received, the box’s heart spins. The French startup aimed for visual coherence to reflect its values and strengthen its primarily U.S.-based community.
I/ BRANDING
Lovebox wanted to keep its logo, but everything else was open to change. The first step was to revise the color palette, shifting from 6 bright colors to pastel and desaturated variations, allowing for flexibility and bold combinations. This helped create a new identity for social media, transforming from a childish universe to a modern and colorful presentation, targeting an intergenerational and family-oriented audience.
II/ CAMPAIGN
To showcase a diverse and authentic image of Lovebox stories, we produced and directed an ambitious lifestyle photo and video shoot, featuring a cast of over 30 actors, families, and couples, each portraying the use of a Lovebox.
III/ UNIVERS 360°
For complete consistency and a strong image, the branding was applied across all the brand's communication channels: in-app content, trade shows (M&O Show in Paris, CES in Las Vegas), new product creation, packaging, ads, point-of-sale displays, etc.
CLIENT : Lovebox
ART DIRECTION, GRAPHIC DESIGN, MOTION-DESIGN, CONTENT PRODUCTION : bureau debarral
CREATIVE TEAM: Julien Fiefel, Hubert Trevilly
3D : Julien Fiefel
ILLUSTRATION : Hubert Trevilly, bureau debarral
CAMPAIGN & PACKSHOTS PHOTOGRAPHY : Bérénice Baldit, Suzanne Gillet, bureau debarral
VIDEO PRODUCTION : Benoît Pelletier, bureau debarral
MUAH : Clothilde Puvis de Chavanne, Adrien Tavolieri
YEAR : de 2021 à 2024
