KEITH HARING
X LOVEBOX
The Lovebox Keith Haring edition was born from a collaboration with the Keith Haring Foundation. Initially sold exclusively at the MoMA in New York, it was later made available for e-commerce.
I/ PRODUCT DESIGN
We proposed to the Keith Haring Foundation a lacquered white Lovebox featuring one of Keith Haring's most joyful works. The Lovebox Keith Haring shares values of love, inclusivity, and hope, becoming an accessible piece of art for everyone. The traditional pixel heart is replaced by the artist's exact heart, and the app offers several iconic works to the owners of this edition, making the experience even more unique.
II/ CAMPAIGN
Through this campaign, we merged the worlds of Lovebox and Keith Haring. We envisioned an artistic direction centered around urban themes, movement, and the underground spirit, reminiscent of 1980s New York. We created scenes featuring the Lovebox Keith Haring in urban settings frequently used by the artist.
CLIENTS :Keith Haring Foundation, MoMa Museum, Lovebox
PACKSHOTS : Suzanne Gillet
CAMPAIGN PICTURES : Jiani Gomes
PRODUCT DESIGN, PACKAGING, CAMPAIGN ART DIRECTION, GRAPHIC DESIGN, VIDEO PRODUCTION : bureau debarral
YEAR : 2022
