Merchandising
HORIZON
LOUANGE
The Horizon Louange band has been recognized in the Francophone world for over 10 years. After 3 albums and several tours in France and Europe, the band wanted to refresh its visual identity for the release of its single "Amour Fou."
I/ REBRANDING
The band wanted to rediscover its rock and French soul. We created a timeless identity with variations of off-white and faded black, using bold yet discreet typographies to further highlight the images. We incorporated the blue from Paris House of Prayer, as the two entities are connected and will collaborate on projects and Instagram posts.
II/ ARTWORK & INSTRAGRAM FEED
Aligning with the spontaneous, youthful, and Parisian vibe of the
"Amour Fou" video, we created handwritten artwork for the single cover, video intro, and Instagram posts using candid analog photos. We also ensured a cohesive Instagram aesthetic.
III/ MERCHANDISING
To support the group on tour and establish its visual identity, we created a line of elegant and minimalist clothing and accessories, conveying a powerful message: "We are Levites."
CLIENT : Horizon Louange
ART DIRECTION : Horizon Louange
BRANDING, GRAPHIC DESIGN : bureau debarral
MUSIC VIDEO : Josh Adriano
MERCH : bureau debarral, AnneRuth Bakker
MERCH PICTURES : Alice Pallard, Michael Froelich,
YEAR : 2024