"TODAY,
I DON'T CARE!"

As part of a fashion project focused on the city of Paris and the cliché of "la Parisienne," we had the opportunity to create a promotional short film for a creative agency. This film highlights the elegance and distinctive style of Parisian fashion, while capturing the boldness and audacity of the Parisienne, strolling dressed in a simple colorful down jacket and wearing a belt that reads "Je m'en fous" ("I don't care").